Features tell, benefits sell. A well-designed feature section doesn't just list what your product does—it communicates why that matters to your customer.
Features vs. Benefits
Most feature sections fail because they list specifications instead of outcomes. 'Stainless steel construction' is a feature. 'Lasts a lifetime without rusting' is a benefit.
Effective feature sections translate technical details into customer value. They answer the question: 'So what?' for every feature listed.
The best approach combines both—feature as the headline, benefit as the description. Customers who care about specs see them; customers who care about outcomes understand them.
Section Features
The Feature section provides flexible presentation options.
• 3 style variants - Different layouts for different contexts
• Custom icons - Visual reinforcement for each feature
• Flexible grid layouts - 2, 3, or 4 columns
• Dark mode support - Works with any theme setting
The clean design ensures features are scannable without overwhelming the page.
Feature Selection Strategy
Not all features deserve equal prominence. Prioritize:
Differentiators: What makes you better than alternatives?
Pain relievers: What problems does each feature solve?
Decision drivers: What features do customers ask about most?
Limit to 3-6 features maximum. Too many dilutes the impact of each. Choose the ones that actually influence purchase decisions.
Fazit
Features properly presented become reasons to buy. The Feature section helps you make that translation clear and compelling.
