AI Automation Data Software

Writing code that does your job.

BrandUp Factory is a technology company from Hamburg. We build AI agents and custom AI, automate business processes, engineer the data underneath and ship our own software products.

Talk to an engineerWhat we build
Agent run

Task

Go through today's return requests and prepare the replies.

Runs locally · customer data stays in your environment

Plan

  1. Read the open return requests
  2. Look up each order and its stock
  3. Check the return policy
  4. Draft a reply for each customer

Activity

Working

  • shop.returns.list3 open requests
  • erp.orders.get · erp.stock.get2 exchanges possible, 1 refund
  • docs.searchwithin the return window
  • mail.draft3 drafts written

3 replies ready for review

Nothing is sent until a person approves it.

Brands we build for and run.Clients and partners we work with.

Case studies

HydraPak, Dometic, Klean Kanteen, Katadyn, Elkline, Spectra Watermakers, Regenliebe, nexpert, 24ocean, Strandsturm, nFusion

What we do

One company. Four disciplines.AI, automation, data, software.

We build the agents, automate the processes, engineer the data and ship our own products. Everything runs in our own operations before a client sees it.

AI agents and custom AI

Agents that take over real tasks with access to your tools, AI applications we develop ourselves, and local models that keep data inside your company.

AI at BrandUp

Process automation

Business processes that run end to end without a person copying data between systems – with monitoring, retries and a log for every step.

How we automate

Data engineering

Pipelines that bring shop, ERP, marketing and finance data into one model – the base for reporting, forecasting and AI.

Data engineering

Software products

Our own products, built and supported in-house: Index AI, Section Store and Combined Listings – BrandUp on the Shopify App Store.

See the products

Solutions

What we build for clients. Fixed quotes.

All solutions
AI Agents & Custom AIAgents with tool access, custom AI applications and local models.Process AutomationBusiness processes that run without manual hand-offs.Data EngineeringOne data model across shop, ERP and marketing.App DevelopmentYour own app for your store and company – from €5,000 fixed price.Shopify MigrationShopware, WooCommerce or Magento to Shopify without downtime or lost rankings.Store Design & BuildShopify 2.0 themes built for conversion, maintained by your own team.

How it fits together

One system underneath.Not five tools taped together.

Every source flows into one data model. Agents and workflows work on top of it, and what they do lands back in the systems your team already uses.

Sources

Shop
ERP
Inbox
Calendar
Ads

Built and run by BrandUp

  • Agentstake over tasks, with tools and approvals
  • Workflowsrun processes end to end, monitored
  • Data modelone source of truth for every system

Outcomes

Replies drafted
Shipments created
Reports updated
Forecasts refreshed

Products

Our own products.Built and supported in-house.

Every product started as a tool we needed ourselves. They are live on the Shopify App Store; Digital Product Passport and Green Claims Checker are next.

All apps
AI search

Index AI

Index AI gets your product data ready for AI shopping assistants, measures whether they name your shop, and shows the orders AI sends you.

Explore Index AI
Index AI
Index AI – AI visibility with mention rate, citation rate and fact check
Theme sections

Section Store

Add hero slideshows, bundles, reviews, size guides, trust badges and more to any Online Store 2.0 theme.

Explore Section Store
Section Store
Section Store – product page sections: featured product, quantity breaks, reviews, delivery timeline
Colour swatches

Combined Listings – BrandUp

Combined Listings links separate products into one group and shows every colour as a swatch on the product page and on collection cards.

Explore Combined Listings
Combined Listings – BrandUp
Combined Listings – design settings for the product group switcher with live preview

How we build

Engineering first.Everything else follows.

Every tool we sell runs in our own operations first. That shows in the stack, the release rhythm and the changelog.

pipelines/sync-orders.ts
1// nightly 03:00 - warehouse -> Shopify -> Klaviyo
2const orders = await plenty.orders.since(lastRun, { window: 'month' })
3for (const order of orders) {
4  const synced = await shopify.orders.upsert(mapOrder(order))
5  await loyalty.award(synced.customerId, points(order))
6  await klaviyo.track('Order Synced', { order: synced })
7}
8await monitor.ok('sync:plenty', { count: orders.length })
cron · nightlyType check gates every deploy
The stack
  • Shopify
  • TypeScript
  • Next.js
  • React
  • Node.js
  • PostgreSQL
  • GraphQL
  • Liquid
  • Tailwind CSS
  • AWS
  • Vercel
  • Docker
Shipped recently
  • Nov 12Deals are free on every planSection StoreImproved
  • Nov 11AI Sections for the Enterprise PlanSection StoreNew
  • Nov 11Keyboard and screen reader supportCombined ListingsImproved
Read the changelog

TypeScript end to end

Apps, dashboard, pipelines and themes share one language and one type system. A type check gates every deploy.

Shopify APIs, not workarounds

GraphQL Admin API, webhooks, theme app extensions and the Partner API – the way Shopify intends apps to be built.

Our own data platform

PostgreSQL with hourly catalogue syncs and a unified order history across Shopify and the warehouse system.

Automation with monitoring

Scheduled pipelines with alerts and rollback paths. If a sync fails at 3 a.m., we know before the merchant does.

Infrastructure we run

AWS for data, Vercel for the web, Heroku for app backends. EU regions where the data requires it.

Small releases, weekly

Themes deploy through GitHub sync, apps through staged rollouts. No big-bang launches, no six-month waterfalls.

Case studies

Stores we have built,moved and kept running.

Migrations, new stores and operations we have run for years.

All case studies

How we work

Three thingsyou can hold us to.

01

Fixed quote, fixed scope

After a short audit call you get a written price and timeline. No hourly surprises, payment in milestones.

02

Engineers on every project

No account-management layer between you and the people who build. Weekly status, one point of contact.

03

Your store, your accounts, no lock-in

Shopify account, theme, apps, Klaviyo and data belong to you from day one. We work as staff and can be removed any time.

BrandUp Factory GmbH, Hamburg – founded in 2019, Shopify Partner. Engineers on every project: no account-management layer between you and the people who build, run and support the software.

Company

Free tools

Check any Shopify storein seconds.

The checks we run on the stores we operate, open for everyone. No sign-up.

All tools
llms.txt ValidatorCheck whether AI crawlers can read your storeTheme DetectorWhich theme does any Shopify store run?App Stack DetectorThe apps behind any storefrontSchema.org AuditStructured data, gradedCompare Two StoresStack, speed and schema side by sideStorefront ShowcaseLive tool results for real stores

Knowledge Hub

What we learn running stores,written down.

All articles

Start a project

Tell us what is slowingyour store down.

One message is enough. We come back with a short call slot, a straight answer on what we would do – and a written fixed quote afterwards. No obligation.

  • Answer within one business day
  • Fixed quote after a 30-minute audit call
  • Talk to an engineer who works on your project
info@brandupfactory.com

Tell us about your project

Migration, new store, an app idea or operations that eat your time – a few sentences are enough. You get a written answer within one business day.

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